1) Porter’s Five Forces of competition are : Rivalry among competitive firms. Customers’ bargaining power. Suppliers’ bargaining power. The threat of substitutes. The threat of new entrants (barriers to entry)
What are the 5 forces of competition for the airline industry? (You can outline your answers)
2) What assets and resouces does Southwest Airlines have that give it a competitive advantage?
3) Discuss the compettitve advantage SW Airlines has and the petential challenges to its strategy?
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