Refer to the “Internet Exercise: Haier’s Approach” on p. 176 of the textbook. Consider and the strategies for managing across cultures facing Haier. Complete this assignment by answering the following questions:
1) What type of cultural challenges does Haier face when it attempts to market its products worldwide? Is demand universal for all these offerings, or is there a “national responsiveness” challenge, as described in the chapter, that must be addressed?
2) Investigate the way in which Haier has adapted its products in different countries and regions, especially emerging markets. What are some examples?
3) In managing its far-flung enterprise, what are two cultural challenges that the company is likely to face and what will it need to do to respond to these?
Write a one to two-page paper summarizing your findings. The written summary should be double-spaced using 12-point Times New Roman font. You will need to cite your sources of information (at least three) at the end of your paper. Though the paper need not be in APA format, the citations at the end do. One of those three citations may be from the Luthans and Doh textbook, and one citation may come from an online website. However, at least one of these three citations should be from the NAU Online Library. You will need to conduct independent research using the Business Databases Subject Guide on the NAU Online Library.
