1- A maker and distributor of yogurt wants to include the new media in its public relations efforts. What would you recommend in terms of how they might use (1) blogs, (2) Facebook, (4) YouTube, (5) Flickr, (6) Twitter, (7) wikis, (8) apps, and (9) podcasts? Make a list of number or bullet points.
2- Examine the Facebook page of one of your favorite companies. You have been hired as a consultant to use the Facebook presence to build stakeholder satisfaction, engagement, and loyalty. Write a memorandum to the PR director at your selected company and outline in detail how you will leverage the existing Facebook account to achieve the desired outcomes. Make a list of number or bullet points.
3- QR codes are becoming popular. Chose a company or industry and write a memo outlining how the use of QR codes could be incorporated into a public relations strategy. Make a list!!
PLEASE WRITE TO IMPRESS!!! **FOLLOW EVERY DETAIL IN INSTRUCTIONS**