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PART 1 AND PART 2
PART 1:
The first activity is a case discussion based on the questions provided during each lecture. We will use the mini-cases in the textbook. The questions will be about analyzing external, internal environment, strategy formulation, and strategy implementation etc. Each student need to submit the last version of answers. (100-300 words for each question)
Opening Netflix case: (15min)
1. What are the reasons for Netflix to enter into global market?
2. What could be the international strategy of Netfilx?
FIFA case: (15min)
1. How does the FIFA scandal represent a form of political risk for companies operating in foreign countries?
2. What international strategy is being used by the major companies holding these sponsorships? Please explain.
PART 2:
The second activity is a business exercise. Each student or group will create its own company to practice the knowledge such as analyses and strategies that you learn in each chapter. The questions will be about analyzing external, internal environment, strategy formulation, and strategy implementation etc. Each student need to submit the last version of answers. (100-300 words for each question)
CHAPTER 7 EXERCISE
I WILL ATTACH FILE OF TEMPLATE TO ANSWER.