How does a face-to-face retail organization (Guitar Center) confront the tsunami of online retail? A Case Study in Guitar Centers Financial Crisis Management
the outline is attatched, please write to the outline
stop at this section,
the 10 pages should be before this,
III. Identification of crisis-specific messages by Guitar Center
a. Corporate media releases
b. Social Media
c. Corporate web pages
d. Specific crisis-related advertising
e. CEO-level statements