You are the tournament director for a local junior golf tournament. This tournament is scheduled for individual play; a team of golfers (e.g., high school golf team) will not participate in this event. Write a mini-essay (minimum of 750 words, approximately 3-4 pages excluding title and reference pages) detailing your responsibilities for each of the six (6) “Critical Event Management Functions” (i.e., see below). Explain how you would complete these responsibilities. Also, integrate the Four [4] P’s (i.e., Product, Price, Place, and Promotion) of a Marketing Mix when presenting information about hosting your community’s local junior golf tournament. Provide information in the following order within your mini-essay.
Introduction
Finance/Budgeting – The process developing a written plan of revenues and expenses for a particular accounting cycle; the budget specifies available funds among the many purposes of an organization to control spending and achieve organizational goals.
Risk Management – Protecting a business or organization from anything that could possibly go wrong and lead to a loss of revenue or customers; developing management strategy to prevent legal disputes from arising and to deal with them if they do occur.
Tournament Operations – Pre-event, actual event, and post-event activities for staging an event.
Registration System – A system for registering participants in events and collecting and disseminating the appropriate information.
Volunteer Management – The supervision of volunteers involved with an event; it involves two areas (1) working with event organizers and staff to determine the areas in which volunteers are needed and the quantity needed and (2) soliciting, training, and managing volunteers.
Event Marketing – The process of promoting and selling a sport or special event; it encompasses nine areas: sales of corporate sponsorship, advertising efforts, public relations activities, hospitality, ticket sales, broadcasting, website development and management, licensing/merchandising, and fund-raising.
Conclusion
Please begin a new paragraph when presenting information for each of the aforementioned responsibilities. Also, identify each type of responsibility’s name (i.e., finance/budgeting, risk management, tournament operations, registration system, volunteer management, and event marketing) in BOLD font within the text.
These are broad topics, so you can be brief with some and more detailed with others. It is up to you. Be creative. Your mini-essay should include a minimum of three (3) references.
