Only parts 3A and 3B need to be completed.
(3a) Resource & Capability Analysis
Step 1: Identify the company’s competitively important resources and capabilities:
Step 2: Evaluate the competitive power of these resources & capabilities w/ 4 tests:
Test 1: Does the resource/capability have competitive value?
Test 2: Do many or most rivals have the same resource/capability?
Test 3: Is the resource/capability hard to copy?
Test 4: Can the value of resource/capability be trumped by rival’s substitute resource/capability?
(3b) SWOT Analysis
Strengths:
Weaknesses:
Opportunities:
Threats: