1) identify some of the elements presented that may have to do with ideology. For example, are there conservation / environmental efforts? Have you seen things like recycling bins, water bottle stations? Is there a focus on the family? Is there a focus on freedom of expression? Is there a focus on aesthetics? Is there a focus on ethics and behavior? Is there a focus on high-quality education? Is there a focus on a certain religion? Is there a focus on the wellness of students? Is there a focus on diversity? Is there a focus on health or mental wellness? Is there a focus on cost efficiency? This is not an exhaustive list, but just some ideas to get you started. What are some of the things that you see on campus or in campus communications that show you what is important to the school?
Some rhetorical elements where you might see these ideologies include signs, statues, emails, visuals, the website, art installations and gallery exhibitions that come to campus, speakers that are brought to campus, brochures, events, speeches by administrators, buildings, names of locations, the layout and design of campus, etc.
2) Considering all of the things you identified in number 1, what would you say is the overarching ideology (or maybe 2)?
3) Finally, what is the function of this ideology? Think about concepts from the book about hegemony, legitimation, marginalization, and naturalization. Is this marginalizing another perspective, etc.? Look at the lists of questions in the chapter to aid your discussion po
