Prior to beginning work on this discussion forum, read the blog post-Professional Sports Franchise Valuation (https://www.toptal.com/finance/mergers-and-acquisitions/sports-franchise-valuation), Chapter 2: Sport Industry Financial Trends, and Chapter 4: Assets and Liabilities from your textbook. Then address the following:
-Locate, read, and report on a recent news, magazine, or trade publication that addresses the topic of the assets and liabilities a sport organization might have.
-Explain how professional sports franchises are valued.
-Explain why the franchise you selected is a successful franchise or not and the factors that drive its value.
-Discuss how the franchise can successfully market to various ethnic groups regarding diversity, equity, and inclusion to increase franchise valuation.
-Present the assets and liabilities of the franchise you selected. Remember, players can be assets (e.g., drawing more fans) AND liabilities (e.g., if they are not playing well or are injured). The idea here is to help you see the “bigger picture” and the many asset and liability issues out there.
-Explain why a valuation expert might be needed.
Guided Response: Your initial post should be at least 250 words in length. Support your response with information from your course textbook or other scholarly or credible sources and provide in-text citations for each source. If needed, consult the Writing Center’s APA: Citing Within Your Paper (Links to an external site.) and APA: Formatting Your References List (Links to an external site.).
Required Text: Fried, G., DeSchriver, T. D., & Mondello, M. (2020). Sport finance (4th ed.). Human Kinetics.