Answer two questions.
1. Cite a fashion retail company headquartered in an emerging country(Hong Kong) that excels in global merchandising. Explain how by utilizing specific examples of the company’s strategies to illustrate your key points. Compare and contrast strategies utilized for the native consumer vs. a global consumer. What are the similarities and differences?
2. If you were the CEO of the company, how would you strategize international expansion into other countries where you currently do not operate? Include specific details for increasing revenue using a social media strategy, E-commerce platform, and brick and mortar store strategy in your solution. YOU MAY NOT USE the United States or Europe for your expansion plans.