Respond to the following in a minimum of 175 words:
- Provide an example of when value analysis, value proposition, and pricing might assist in gaining commitment
Post 2 replies to classmates or your faculty member. Be constructive and professional.
PART 2 RESPONSE
1.Value analysis is defined to be, “Value analysis is a set of techniques, knowledge, and skills used to improve the value of a product by eliminating unnecessary costs or improving its functions without compromising its quality, reliability, and performance. It involves understanding the components of a product and related costs” (SendPulse, 2015 – 2022).
A value proposition is defined to be, “Essentially, a value proposition specifies what makes the company’s product or service attractive, why a customer should purchase it, and how the value of the product or service is differentiated from similar offerings” (Corporate Finance Institute, 2015 – 2022).
By understanding these terms, then applying them properly in our everyday life, we will come to the realization that it is around us more often than not. I prime example would be the features and upgrades on an iPhone. Personally, I am an Android user however, iPhones are an easier reference. Most of the time when a new upgrade comes out there is something different with the camera or the body of the phone or the storage, etc. There is always something “New and Improved” in the advertisements which leads to the customers being interested in knowing more in order to determine if they want to purchase the phone or not. Also, the marketing suggests that no matter how old you are, if you use it for work or leisure, it is still the right phone for you and a friend or a family member, then come to the pricing, Most times there are deals like BUY ONE GET ANOTHER FOR YOU FRIEND FREE/FOR A LOW PRICE!
A product was put out, details were described and the demographic was targeted and the sale was put forth for the attraction, and the people buy into the vision.
2. A value analysis is a set of techniques, knowledge, and skills used to improve the value of a product by eliminating unnecessary costs or improving its functions without compromising its quality, reliability, and performance. It involves understanding the components of a product and related costs.
The value proposition of a company is perhaps the most significant aspect of its total marketing campaign. A value proposition is a marketing strategy that tells prospects why they should do business with you rather than your competitors and makes the advantages of your products or services evident right away. The value proposition is a declaration of intent or a statement that tells consumers what a company stands for, how it runs, and why it merits their business.
How can value analysis, value propositions, and price help with commitment? I believe it is possible to do so by presenting a compelling, customer-focused value proposition presentation and introducing it at the closing. You can improve a presentation by demonstrating to the prospect that the proposal’s expense is offset by additional value; this is known as quantifying the solution or value analysis. Prospects want to feel as if you are communicating directly to them and that their problems have been taken seriously. When the prospect appears ready, by observing their buying signals (closing cues) would be another optimal moment to take advantage of obtaining commitment
