Apple is pivoting from a more product-oriented company (e.g., iPod, iPad, and especially the iPhone and more recently the Apple Watch and Air Pods) to a more service-oriented company. Why? What are some of the challenges and opportunities with this pivot?
Client Notes:
This is my part of a group case study. I only need two pages worth of material regarding the question listed above.
Please use the following textbook as a source of information concerning product oriented company and service oriented company.
References
Rothaermal, F. (2021). Strategic Management 5th edition. McGraw Hill Education ISBN:9781260261288
Chapter 2 page 44-45 has some good information to help you out with the question.
Please do not send me a title page. I only need two pages worth of information and the reference page.