Instructions:
In this unit, you will become the marketing expert of a select health care system. By the end of this unit, you will be able to proficiently elaborate how health care marketing principles and theories can maximize effectiveness of a specific health care system.
Health care system that you would like to explore for this unit:
• Veterans Health Administration – U.S. Department pf Veterans Affairs – Indianapolis
The health care system that you selected will be the foundation for the assignment.
• Research a real-life health care organization that matches the system you selected. Describe its target market and services provided. (U.S Department of Veterans Affairs, Indianapolis)
• Evaluate the health care organization’s mission statement based on researched evaluation criteria. What components does the mission statement contain? Lack? What recommendation would you offer to improve the mission statement?
• Discuss how your selected health care system can legally market their services and products (e.g. federal requirements, state mandates, etc.). Be sure to discuss applicable laws that may impact the marketability of the health care system.
Report your findings by using the method below:
o 3-4 page paper excluding front and back matter (APA standards apply)
•APA formatting (e.g. title page, conclusion, reference page, etc.) should not be used.
•Proper grammar, spelling, and punctuation are expected.
Plagiarism is not permitted and will result in academic discipline. All content submitted needs to be original.
Reference: https://data.medicare.gov/