This is an exercise in your ability to objectively look at a sports team’s digital and social media from the perspective of a public relations professional.
This project is to be typed in a Microsoft Word document. Other file types will not be accepted and will receive 0 points. I do not accept Pages or RTF files as I can’t open them. If I can’t open your assignment, I can’t grade it.
You can simply provide a brief opening paragraph including your selected URL and use the questions below as section subheadlines.
Upload the document to this Assignment folder for grading.
The assignment is worth 45 total points. A rubric is attached to this assignment for you to understand how the project will be graded.
Select a sport organization, athlete or entertainer.
Consider professional sports teams, university sports teams, individual athletes, actors/actresses, musicians, comedians, entertainment companies, movie studios, etc. If you are not sure of who to select, email the instructor for guidance.
Include the URL links for their website and social media handles in your write-up.
Analyze the sport/entertainment organization or entertainer’s website
Answer the following questions:
What is the goal(s) of the website? Explain why you selected the goal(s).
To educate, entertain, and/or engage
Who is the key public/audience of the website? Explain the logic used to determine your answer?
Assess the website’s design
Is it user-friendly? Why or why not?
Is it visually appealing to the user? Why or why not?
Does it help to achieve the goal(s) of the website? Why or why not?
Analyze your selected sport/entertainment organization or entertainer’s social media handles and its content.
Answer the following questions:
How is the content engage its audience? Does the content make the audience think, feel, or do (something)? Explain your answer.
Explain the voice/tone used on the social media posts.
Does it fit with the brand?
Does the social media content help to drive traffic to the organization or entertainer’s website?
If so, select and share two posts that demonstrate how they use social media to drive traffic to their website it.
If not, provide two suggestions of what they could promote from their website on their social media platforms.
Feel empowered to use images, screengrabs, direct page links, etc. to enhance your observations, explanations, and suggestions.
