Please provide at least 7 references. Please use the American Psychological Association Writing Style Manual, 7th edition or later for in-text citations and development of your Reference page
Essay Components PLEASE INCLUDE THE FOLLOWING
1. -Make a startling statement relative to your presentation. Thesis statement.
-What is the major business related question are you trying to answer pertaining to the business you have identified?
-Provide an overview of the main points you are sharing with the class. Note: Use only phrases for the overview, and do not discuss your points at this time. List the topics only!
Functions of Marketing
• Explore the roles that customers play in today’s marketing efforts
• Learn how companies segment the market to better target prospective customers.
Marketing Mix
• Learn how companies develop marketing strategies to increase their “Return on Investment” (ROI)
• Explore how companies use “marketing mix” to increase their sale goals
Importance of Technology
in Business
• Identifying the changing use of technology in businesses today.
• Determine what data should be collected and how the information will help a business.
Business Accounting Financial Management
• Identify the primary financial functional areas within a business
• Identify key people and explain the activities within each financial functional area
Stocks, Securities, Bonds and the Risks
• Identify the key components of the stock market.
• Research businesses to determine if their stock prices are fair.
Corporate Social Responsibility and Ethics
• Explain the concept of business ethics, and outline the steps companies take to encourage ethical behavior
• Differentiate between ethical and legal behavior
• Identify common ethical challenges faced by
organizations
• Explain the concept of corporate social responsibility
(CSR)
3
Component Example Remarks/Tips
Monetary Policy + Fiscal Policy
• Explain what money is and what makes it useful
• Explain the role of banks in the U.S. monetary system
• Define and give examples of fiscal policy
• Describe common ways in which businesses obtain
financial capital (money) to fund operations using monetary or fiscal policy.
Conclusion
-Close
-Summarize the highlights of your essay using scholarly in-text citations of both the reading materials and the research materials.
– Think about those principled things from the text that affirms your selection of this corporation in the first place. -Does your research answer your research question? -Provide in-text citations.
-What main points re-enforce your belief in the goods or services the researched corporation provides to you? -Conclude your presentation by saying…”this concludes my presentation.”
