The question below needs to be answered I will post the question that goes before which will be labeled question #1 the question needed to be answered that way question 2 can be answered and it can all flow. This research paper involves you searching and looking up “California State University Stanislaus Mobile App” this whole thing involves that topic so please search up and find what you can to answer question #2 below. I will also post pictures of the readings in order for question #2 to be answered
Links: https://www.csustan.edu/oit/stan-state-mobile-application
2)Follow guidelines for types of research discussed in the textbook and lecture here, depending on what your agency has engaged in. (QUESTION THAT NEEDS TO BE ANWSERED)
QUESTION #1 ALREADY ANSWERED
1) After your agency follows through with its research plan (SWOT analysis paper), you will submit a report summarizing what you found about your client and the awareness campaign to be carried out.
It seemed like many people had no idea such an app existed, but the Office of Technology launched it 5 to 6 years ago. Even as current students, none of our campaign group members had knowledge of this app. Though Kristina and her team have been working on updates since last year. Some of these updates include: integration of a single sign on, testing of new functionality, and PeopleSoft integration. PeopleSoft is a major change to this app because students will be able to use the Student Center and use Canvas. A current plan is to add more visuals for an appealing look and an organized menu, this will be intuitive for all users.
Upon meeting Kristina Stamper, we knew her role as a Director in Communications and Creative Services would have a major impact in our campaign. She also had a background in music and theater; specifically she mentioned musicians are storytellers who convey an experience by talking about someone’s life. Including this style of communication really taught her to understand people and connect them with others. Kristina made sure our campaign goals needed to strictly align with spreading awareness of the Stan State Mobile App. For our entire campaign group to stay on track, we held meetings to discuss our constantly changing goals. Our campaign’s biggest goal was to spread awareness of the app. We formulated five objectives to further our research: market, share, and inform all students to download the app, current and incoming students to stay connected with the app throughout each semester and how much, bring together the Stanislaus community, how many active users, and finally to increase downloads and users.
The COVID-19 pandemic really hindered our ability to conduct proper research as many students are attending college from their homes. Even a few of our campaign group members are attending college from home, not stepping a foot on campus. Conducting experiments in a timely fashion was difficult so we had not received the results desired. We had to improvise and come up with a way to attract students for our research study. Considering our conditions, we decided to keep the study small with people in our class section. This is a way to market and share information about the app and increase users, even on a small scale. With 28 students in this class section, we created a survey with four questions to answer: 1) Do you have the Stan State Mobile App?, 2) Were you ever aware that we had this app for students? (If so how did you find out)?, 3)If you use the app, have you ever come across any problems with it?, and 4) What would you change about it if you had a choice? We haven’t received any feedback from this survey yet so it will take some time.
We thought in order to increase users for the app, compared it to apps from other colleges and universities. We conducted a study by comparing popular colleges in California, specifically University of California colleges. This was a very specific criteria because UC’s have a higher status; students are more involved on campus, college has more prestige, degrees have a better value for a good job, and overall their apps are very well designed. A few questions to ask were: What are the demographics of the colleges? What is the school’s popularity and how does it compare to CSUS? CSU is known to provide degrees to underrepresented minorities of Latinx, African American, and Native Americans which is 62%. CSU is less expensive than UC because it is a state school, this allows campuses to keep costs low. Students in CSU Stanislaus are predominantly middle to lower income households and some of the first in their families to attend college. Family income is a huge factor because it gives an insight on how a student spends their time being involved on campus. Is extracurricular activity involvement important to them? Do they even know about these activities? UC campuses have more student involvement and this is reflected in their mobile apps. To increase users, Stanislaus has to increase school spirit; for example, by having clubs publicize their information through the app. Overall, this approach is great for our campaign to market and share information for the app, bringing together the community, increase downloads, and target all students trying to join a club.
Another way to spread awareness of the app is through an increase of QR codes. Many restaurants use QR codes for customers to look at the menu. CSU Stanislaus is like a small town with restaurants, and many students use these areas to also study. Targeting this group of students who are on a time crunch can lead to a large increase of users. Many students go to coffee shops, especially when they have morning classes. Coffee shops can implement a QR code, this advertises the app and helps our campaign become a success. QR codes allow restaurants to reduce waiting times and lets them serve more customers. When customers notice this, downloads will increase and it will save them time because college students are constantly on the run.
