This paper has to be based on the attached file, as it is a group work. The total of words of this extra part shall be 2700. Introduction and conclusion must be include this new part. My mate already did his part, I have to add the following questions:
3. Critically analyse audience, market segments, discuss actual and potential demand (demand analyses assessment of the demand for e-commerce services amongst existing and potential customer segments) (10 points)
4. Provide a Critical Analysis of the competition in the chosen market segment. Possibly provide a Porter Five Force Analysis • Competitor analyses – (likewise in the dimensions of new e-com entrants, new business models) (5 points)
6. Develop a concise Marketing plan and a Customer Relationship Management Plan on the basis of the identified strategy (using a relevant model such as AIDA, AIDCA, SOSTAC, etc) (20 points).
Aims of the module:
• To enable students to understand the complex and powerful technological blend and planning that facilitates E‐Commerce.
• To evaluate new E-business initiatives and assess the risks associated with this.
• To have an understanding of business‐to‐consumer as well as business‐to‐business markets, and emphasis legal and ethical issues.
Intended Learning Outcomes:
1. Identify relevant advances in Information and Computing Technology (ICT) and explain how they can be adopted by business.
2. Evaluate and recommend suitable strategies for the successful introduction of e‐business and e-commerce into an organisation.
3. Systematically identify and critically evaluate the main components of an e‐business model.
4. Compare and contrast different E‐business models.
5. Explain the importance of establishing the business and/or customer need before selecting the platform for delivery
6. Be aware of the wider cultural, ethical, social and legal issues relating to e‐Commerce.
Requirements
Students are expected to show a critical understanding of the different aspects of the course concepts and to be able to evaluate and recommend suitable strategies for the successful introduction of e-business and e-commerce into an organisation.
