Assignment:
Interpret the Strategic Management process and assess the role of the planning cycle:
1. Include the different aspects of the Strategic Management process and evaluate how companies achieve and maintain Sustainable Competitive Advantage (SCA).
2. Include examples from a specific organization in a chosen industry or sector.
3. Analyze the role of microeconomics in creating a sustainable competitive advantage.
Write a 3-page paper (APA 7th format, no abstract required) with the following key points:
1. Interpret the Strategic Management process and assess the role of the planning cycle.
2. Include the different aspects of the Strategic Management process and evaluate how companies achieve and maintain Sustainable Competitive Advantage (SCA).
3. Include examples from a specific organization in a chosen industry or sector.
4. Analyze the role of microeconomics in creating a sustainable competitive advantage.
When considering these questions, take some time to think through how you will structure your paper. Be sure to support your work by referencing the textbook – chapter 1 &2 and supporting it with two additional references..
References should include:
1. Text Book – Chapter 1 & 2:
o Aaker, D. (2001). Developing business strategies (6th ed.). John Wiley & Sons, Inc.
2. Supplement these sources with citations to current (within the past 5 years and peer-reviewed) research body.
3. Two additional relevant peer reviewed research articles published in the last 5 YEARS
Supplement these sources with 2 references to current (within the past 5 years) research body.
Do NOT include first-person perspectives in this paper. Proofread and consult the rubric (below) prior to submission.
Paper Criteria:
A. INTRODUCTION
• Is the purpose, problem, or question clearly stated?
• Is there a compelling case for why the topic is interesting, important, or timely?
• Does the author indicate how the topic was investigated and how it will be presented?
B. BODY
• Is enough background information given to familiarize the reader with the topic?
• Are statements logical and supported with evidence?
• Is evidence used appropriately?
• Are multiple sources considered?
• Are contradictory views to the argument presented?
• Is the argument clear and plausible?
• Does the author deal with the topic as established in the introduction?
C. CONCLUSION
• Are the findings summarized adequately?
• Is the conclusion directly related to the questions asked in the introduction?
• Does the author indicate her/his own viewpoint?
• Does the author suggest areas where further research is needed?
D. FORM
• Are the paper and references (bibliography) in APA style format?
• Are all borrowed ideas cited by source, using APA style format?
• Is spelling and grammar correct?
• Do any visuals work and add interest?
