1. The entire paper should focus specifically on the details of your unique business
idea (for each BMC section);
2. Do not use document/paper space to write definitions/explanations/theory on
the general meaning of each of the BMC nine segments (this was already done in
Assignment 1);
3. Be sure to detail, defend and specifically explain your Value Proposition: what is it
that is unique and differentiates your business from the competition (just saying
“lower price”; “higher quality”; “better customer service”; “promptness”; does not
indicate or confirm uniqueness as most business claim these basic values. Specifically,
how will you be different/unique in a way that draws customers?;
4.
From Assignment 1 do not include the BMC section theory explanations; Do build
upon/improve your specific business ideas for those four segments (value proposition;
customer segments/relations/channels) and integrate them into the full nine segment
BMC of Assignment 2;
5. *** Be persuasive: sell/pitch your idea to the reader! Other:
– Length = 10 – 12 pages maximum
– 10 – 12 pages includes Title Page
– 10 – 12 pages includes Reference Page
– Appendix add-ons are separate and do not count as part of the 10-12 pages
– be sure to itemize/explain costs and revenues
– apply all nine BMC aspects into your idea – demonstrate your creativity
– only the Reference page is APA
Requirements: 6
