For this individual assessment you will be ‘reverse engineering’ a completed advertisement to consider its cultural meaning and strategic imperatives.
You will select one advertisement from the list of available options: Assessment 3 advertisement options Your textual analysis and planning report must focus on one of these advertisements – you are not able to choose an advertisement that is not included on this list.
You must use the same advertisement for both parts of the assignment. The assessment should show evidence of independent research – a minimum of six references are required.
These references can be a mix of academic, trade and journalistic sources, but they must include at least three (3) scholarly peer-reviewed sources. Your work should reveal knowledge of theories and concepts discussed in unit learning materials and covered in detail in the unit textbook.
Requirements: 800