Many organizations see public relations as a job anyone with a computer and a social media account can perform. Budgets for PR and other types of communication are often the first to be cut during the lean times. Pick an organization and make an argument to your hypothetical boss about why s/he should not cut your budget for research-specific activities. Identify what types of research you would conduct (see Chapter5), why it’s important and how it will help achieve a specific organizational goal or objective. Use the language and terminology you have encountered in this week’s readings. readings for this week provide a foundation for the lectures and will inform your thinking for responses to the discussion posts and completion of future assignments.
Required:
Textbook: Chapters 5-6
Monitoring the Future 2018 Survey Results (video from NIDA/NIH)
“No more kids with cancer” (Change.org video)
Here are some websites you can use for PR research:
Pew Research Center: https://www.pewresearch.org/
The Institute for Public Relations: https://instituteforpr.org/research-library/
Pick an organization and make an argument to your hypothetical boss about why s/he should not cut your budget for research-specific activities.
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