You have been recruited by a research consultancy that specialised in advising major retail companies, financial players and private capital funds to give advice about the coming financial environment. In this briefing you should consider the monetary (policies) environment, financial situation, shifts in private and public capital investments, and the general investment sentiment. You have the choice of whether to focus on one country, or on a broader regional or global level; and you can also decide whether to examine the short (3 month), medium (6 months) or long (1 year+) outlooks. You should provide a justified, well-researched analysis that outlines the financial situation as it is developing and, in the last section of the paper, give a prognosis/outlook about where things may be going.
This strategy briefing will simulate the type of analysis undertaken in multinational corporations’ strategy units. Such briefings use current case studies and established economic or marketing theory/historical information to outline the situation of a market, business or political environment or technological situation. The first section of your briefing should thus examine what the situation is in your market/environment/technological sphere as a means to work out where your business is standing. In the second section, you will outline more proactive proposals regarding what your company should be achieving and how it can do this
Please submit the assessment using this Word Document Cover Form that im gonna add in the files section
