we reviewed the FYRE Festival that was a 2017 event branded as a once in a lifetime experience and marketed through what was considered at the time [and even now after considering the outcome] to be genius. Marketing of the event was highly successful in many regards and ultimately the experience failed in the delivery of the product. For your discussion this week, research the event and provide a legal assessment of the marketing used for the event in connection to the product [the experience]. Determine if the planners/marketers did indeed break the law or if they simply just failed to deliver. Complete your assessment by identifying “lessons learned” for you when marketing your business or product.
Though the review is likely to incur an emotional response to the marketing, the event, or those affected, focus on an objective analysis of the legal elements represented in the case study.
Note: There are documentaries produced for Netflix and Hulu streaming services. If accessible, you can use these in your research but remember there is some controversy with the documentaries as well due to alleged bias and ethical integrity of the information presented.
