You are the director of the tourism bureau for a Caribbean island. You are asked to develop the shoreline of the island as a tourist destination for long-term economic growth. Currently, the shoreline is considered pristine and natural with little or no commercial development. With a 50-year objective in mind, you are interested in inviting attractions for all stages of the family life cycle, such as water sports, sand castle competitions, and an aquarium. Develop a brief 5-year plan for the island shoreline that includes the following:
The paper needs to include the following:
1. Using expected revenues in millions in a line or bar graph, show how you expect tourism to grow over the next 5 years.
2. Prioritize three attractions desired for each stage of the product life cycle over the next 5 years. You can use the example attractions provided in the scenario or choose your own.
3. Apply the family life cycle concept to the location by describing the three major customer groups you would like to attract to the proposed shoreline development over the next 5 years.
Plan format:
Include 2–3 graphs at an appropriate place in the body of the plan to show the projected progress of the 5-year plan.
You may use appendices (e.g., pictures of shoreline or attractions) if they enhance your plan.
My attractions were going to be
1. picnic on the beach
2. jet skis
3. snorkeling trips
my target audience was going to be
1. couples with no kids (young)
2. couples married with kids
3. couples with no kids (older)
