Outline for the Individual Assignment
Address each part directly and concisely, but with some explanation.
Write in complete sentences/paragraphs and with appropriate headings/subheadings in APA format.
Include a list of resources (at least 4 besides the company’s web site), using APA format for citing, and list references at the end. Be sure to cite all sources of information included within the paper (not just for direct quotes).Try to limit this assignment to about 3-5 double-spaced pages.
I.Give a brief overview of your Under Armour/marketer and their current situation.
a. Describe the basic business, including the mix of products/services being offered by Under Armour.
b. Include some strong and weak parts of the Under Armour /marketer.
c. Include some key trends in the Under Armour industry or marketing macroenvironment (external to the company).
II.Identify/profile the Under Armour company/marketer’s primary target markets (including different segments) and how the company/marketer positions its brand(s) (i.e., what image it wants each brand to have in the minds of the target market customers).
III.Based on your early findings, identify some key marketing issues (e.g., challenges or opportunities) facing by the Under Armour company/marketer and some possible marketing strategies that could be used to improve success (given those challenges/opportunities).
