Original Thread: Students are to submit a 400 word (minimum) original discussion board thread answering the questions at the end of the assigned case study and apply the faith component. All answers must be supported; no partial credit will be given for questions that are not completely answered. Points will be deducted for grammatical errors and incomplete sentences. Please ensure each post is copied and pasted into Blackboard (not just attached as a Word document or PDF). Original threads are due day 4 of the week in which they are assigned. Students will only be able to view classmates’ threads after posting their own original thread. Original threads must:
Fully answer/address all assigned questions at the end of the case study and respond to the faith component question.
Be supported by the concepts introduced in the Rothaermel text and Harvard Business Review (HBR) text. Be supported by citing at least 2 peer-reviewed journal articles published within the last 7 years.
Students can reference any applicable article from the HBR text (minimum of one citation required).
Students can reference any concept from the Rothaermel text (minimum of one citation required).
Use current APA formatting such as in-text citations and a reference list.
Display the question before each answer (questions do not count toward the 400 word minimum).
Response Posts: For each discussion question students must post a response to at least two other original threads (different students, not the same thread) by day 7 of the week in which the discussion board is assigned. Each individual response post must be a minimum of 300 words in length. Each individual response post must:
Be supported by the concepts introduced in the Rothaermel text and Harvard Business Review (HBR) text.
Students can reference any applicable article from the HBR text (minimum of one citation required).
Students can reference any concept from the Rothaermel text (minimum of one citation required).
Be supported by citing at least 1 peer-reviewed journal article published within the last 7 years.
Use current APA formatting such as in-text citations and a reference list.
The responses must be respectful and they must seek to affirm and/or challenge the position of the original post. The goal of this exercise is to create dialogue that will challenge students to think critically, express their positions, challenge and/or support the position of others, listen to others, and enhance the overall learning experience.
PROMPT:
MiniCase 1: Michael Phelps: The Role of Strategy in Olympics and Business
1. Olympians generally do not turn into global phenomena. One reason is that they are highlighted only every four years; e.g., not too many people follow competitive swimming or downhill skiing outside the Olympics. How did Michael Phelps turn into a global brand?
2. What role did strategy play in Phelps achieving success in and out of the pool? What general lessons can be learned?
3. Which approach to the strategy process did Phelps, his coach, and manager use? Why was this approach successful?
4. Phelps was embroiled in a number of controversies outside the pool. What impact did these shortcomings have on his brand value? What do these incidents tell you about maintaining and increasing brand value over time?
5. What does Phelps need to do if he wants to play a similar transformative role in the marketing and sponsoring of swimming as Michael Jordan achieved in basketball?
6. What/which Scripture is relevant to this MiniCase? Why is it relevant to this case? How can you apply this Scripture to your own life?
(CLO: 2, 3, 4, 5, 6, 7, 8; MLO 1.1, 1.2, 1.3, 1.4, 1.5, 1.6, 1.7, 1.8, 1.9, 1.10, 1.11)
