1. To begin this assignment, complete the self-assessment document attached.
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2. Complete a Business Model Canvas for Your career (Marketing director) – what do you need to succeed? (Complete in terms of your career. PDF is attached as well. You don’t have to use the pdf, you can write out in a document.
9 Building Blocks:
Customer segments = Who you help
Value proposition (solve a problem and satisfy needs) = How you help
Channels (distribution, communications, sales) = How they know you and how you deliver
Customer relationships = How you interact
Revenue Streams = What you get
Key Resources = Who you are and what you have
Key Activities = What you do
Key Partnerships = Who helps you
Cost Structure = What you give.
3. Reflection:
Once you have completed the self-assessments provided in the documents above and read the articles,(articles are attached) write a reflection that covers the following: (FYI – These are the same as those listed in the personal assessment document)
Based on your responses to the self-assessments (parts 1 and 2), what is your biggest strength? Weakness?
Based on your responses, which three functional skills do you need to add to your start-up team first?
What areas would you want in an advisor or mentor (their strengths)?
What did you learn about yourself?
How do the readings tie in with the assessments?
Reflection should be two to three pages.
Reading #1
Reading #2-#4
ATTACHED
