PART 1:
Marketers make strategic decisions on how to position different products based on consumer behavior. People are constantly bombarded with messages asking to make choices and possibly change present decision criteria. Some purchase decisions are more important than others, and in some cases, decisions require more than one person.
Go online and view advertisements for two (2) different products that target families.
Go online and view advertisements for two (2) products similar to the two selected above but find two that do not target families.
Write a APA formatted academic paper that compares and contrasts the probable effectiveness of the two approaches.
Use a minimum of three (3) references to support your points.
In your conclusion, include a statement about why the selected products would (or would not) most likely benefit from a promotion with a family emphasis.
2 Pages length.
PART 2:
Attitudes are generally positive or negative when evaluating something such as an idea, event, object, or other people. Marketers care about consumer attitudes because they help determine how to position products for a market segment that has similar attitudes. One constant about the theories of attitudes and behavior is the concept of continuity. You would usually expect the behavior of a person to be consistent with their attitudes. Rational people try to behave rationally. People do not always seem rational in their behavior, for example eating fatty foods even though the person knows this type of consumption can lead to obesity and heart disease. This is evidence that cognitive and affective parts of behavior do not always match. This Assignment will offer you the opportunity to reflect on your own attitude as to why you are here in this education program.
Describe your ABC (affect, behavior, cognition) attitude towards your college degree program.
1-page length.
