Your readings direct attention toward mindsets and initiatives that enhance and improve the patient experience. Essentially, such actions thread the vital element of compassion into the delivery of patient care. These efforts are important for the dignity of patients, their satisfaction as customers of given healthcare establishments, and for purposes of marketing in that they help to attract patronage and often represent competitive advantages. As such, it is highly beneficial for healthcare marketers to develop skills in assembling unique features that complement medical service delivery, affording exceptional patient experiences, making for a fitting Practitioner Application.
Assume that you are the Patient Experience Officer for a newly-established cardiovascular center based in the city of your choice. (An actual city must be selected as this assignment calls for formal market research.) This entity will be named Livingston Cardiovascular Center and it will offer the usual and customary array of services provided by establishments dedicated to heart care. (If you are unfamiliar with this modality of care, conduct associated research to gain a proper understanding before completing the assignment.) The Administrator is desirous of embedding elements into the care experience that go beyond the mere delivery of excellent heart care services, effectively establishing a Good Samaritan program. She specifically has tasked you with developing a proposal identifying and detailing at least five unique features that can be incorporated to “Wow!” patients and improve the patient experience. As unique features are requested, you, of course, must conduct market research, investigating what currently is being done by area competitors in order to ensure the development of truly novel enhancements. Out-of-the-box thinking is required.
Abstract (Your paper must include an abstract of approximately 150-250 words. An abstract is a stand-alone summary of your submission; it must be presented at the beginning of your paper, although, for obvious reasons, it is prepared after you finish your paper. If you aren’t familiar with writing abstracts, simply Google “how to write an abstract” or similar phrases for a wealth of helpful tips.)
Introduction (In this section, supply a brief introduction, helping the reader grasp the intent of the forthcoming work.)
Background
City Profile (In this section, supply a brief overview of the city of focus, noting its name, population, demographic characteristics, and any other helpful background information.)
Competitive Landscape (In this section, describe the state of competition in the marketplace by identifying key establishments dedicated to heart care, discussing services provided, and so on to paint a detailed picture of the given environment.)
Enhancements
Recommendation 1 (In this section, provide a detailed description of your first recommended enhancement.)
Recommendation 2 (In this section, provide a detailed description of your second recommended enhancement.)
Recommendation 3 (In this section, provide a detailed description of your third recommended enhancement.)
Recommendation 4 (In this section, provide a detailed description of your fourth recommended enhancement.)
Recommendation 5 (In this section, provide a detailed description of your fifth recommended enhancement.)
NOTE: If you recommend enhancements beyond the five required by the Administrator, simply add headings as needed, numbering them, accordingly (e.g., Recommendation 6, Recommendation 7, etc.)
Conclusions (In this section, summarize the proposal, being sure to express your expectations regarding how the suggested enhancements will collectively impact the patient experience.)
References (In this section, supply a list of references conforming with the instructions listed elsewhere in this communication.)
