Product -‐ The product section should provide a detail explanation of the product — what it is, what it
does, features and expected benefits, name, product line, packaging, branding, warranty, etc. Each of
these things should tie back to the needs and characteristics that you discussed about your target
market. For example, if your target market is at the age, income level, and family lifecycle stage where
they are likely to live in apartments, then the product should have features that allow it to be stored
easily and not take up much space. Likely, it should be designed to minimize noise so as to not disturb
neighbors in the next apartment. What else should this indicate about product features and desired
benefits?
Place -‐ Details about where and how the product is to be delivered to the ultimate consumer should be
discussed in this section. For example, intensity of distribution, types of retail outlets used, how
products are transported, location, etc. Don’t just say that you are going to sell the product in Best Buy.
Provide a logical case as to why it should be sold in that store as opposed to WalMart or Dillards
HERE’S PART OF THE PLAN:
As a company, Intellect Golfers is bringing the world of golf into the future with technology to help both amateurs and professional golfers. Our “Golf Gold” balls are designed to track your balls path, speed, and club to ball contact. Our goal with this product is to cut down on golf ball search time, along with helping you improve your golf swing by tracking where your club strikes the ball. This product will be sold in sport retail stores across the United States.
Our balls outer covering has 400 sensors that captures information from the moment your club hits the ball to the time the ball stops moving. This information is then uploaded instantly onto our app to show how fast your ball was moving, how far your ball went, where your club contacted the ball, and where to find your ball. Through the information gathered by the sensors our app can show at what angel you hit the ball, and how to improve velocity, length, and a straighter path. The app will make recommendations on turning your club inward or outward, and if you have struck the ball too high or too low, decreasing how far the ball traveled.
Our free app can be accessed on both Apple and Android devices. Once downloaded the app will ask to access GPS, this will need to be accepted for accurate tracking of your ball. Our balls are packaged with a serial number and will need to be entered in the app once prompted. The app will keep all information gathered from each hit for the lifetime of the ball.
Golf Gold is a great investment for everyone on the golf course. Through our app you can track improvements on your accuracy, length, and overall golf game. This product is user friendly for anyone with an Apple or Android device and can be used by inexperienced golfers to people who have been golfing for years.
Organization Mission
Intellect Golfers is passionate in providing value golfing products through innovation, design, and technology with the competitive advantage to elevate any skill level of golfer. Our products will not only be backed by superior quality, but also with superior customer service. We pursue our commitment and knowledge of the game to advance the enjoyment and passion sought by all golfers.
Organization Objectives
The golfing world boasts many competitors such as Titleist and Callaway, with both leading as trusted brands. With our new innovated and technological advanced products, our company will offer products that will set up apart from even the top brands.
Our organization has set the following objectives:
1. By December 31, 2021, have our product presented in the market 15% revenue launch goal.
2. At end of year two, December 31, 2022, have an increase of unit sales by 10% from year one to obtain a sustainable sales growth.
3. At beginning of year 3, export and sell products to Ireland and Canada, both countries that have high popularity of golf. Revenue from these countries will account for a 30
