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Why might an omnichannel strategy be the most appropriate for Brand W?

July 14, 2021
Christopher R. Teeple

Instructions and Submissions
Due no later than 11:00 p.m. on Sunday of Unit 3
Worth 10% of final grade
Late Submission Policy
This assignment is subject to the Late Submission penalty policy, namely 5% per day for three days.
This page will close and will not allow further submissions after this Late Submission period has expired.
In the event of an emergency preventing you from submitting within this time frame, special permission must be obtained from your instructor. Documentation substantiating emergency is required. In such a circumstance, if the extension is granted, the professor will reopen the submission function for you on an individual basis.
Please do not email your submissions to your professor, either before or after the due date; all coursework should be submitted through the online course.
Description
This assignment requires students to analyse a case relevant to the changes being experienced in the retail industry as a result of online digital services.
Required Materials
Mathew, J., Dey, B., & Puri, S. (2018). Brand W: Strategizing for Omni-Channel retail. Ivey Publishing.
Instructions
Review readings from unit 1.
Thoroughly read the case. It is recommended that you read 2-3 times.
Prepare a 5-page report (12-point font, double spaced not including the title page or reference page), that addresses the following questions:
Why might an omnichannel strategy be the most appropriate for Brand W? What are the benefits and risks of pursuing this strategy?
What are the critical digital and technical capabilities the company needs to consider in its pursuit of an omnichannel strategy?

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