It should be 1500 words in length. A tolerance of up to +/- 10% is applicable for this assignment. The word count excludes the title page, table of contents and reference list
Your task is to produce a 1500 word written report which appraises the e-commerce website of Jack Wills Ltd. (https://www.jackwills.com/), taking into consideration the following:
♦ Analysis of the online marketplace. You should introduce and discuss: (1) the industry in which your company operates, (2) the scale of its operation, either in the UK or globally, and (3) its main online competitors.
♦ Identification of the company’s online customers. You should identify and discuss whether the design and usability of the company’s e-commerce website meets the needs of the envisaged user demographics. You should take into account and comment on: (1) website accessibility, including fonts employed, colour schemes and its accessibility on different types of devices, (2) trust and credibility, including availability of contact information, real user reviews and transparency of product pricing, and (3) website navigation, including navigational links, search functionality and ease of use.
♦ The product and/or services offered by the company. You should identify and discuss the products and/or services offered by the company on its e-commerce website and whether these have been sufficiently well-described (in textual form) and presented (in images and/or videos) to allow the customer to make an informed decision on whether to purchase.
♦ Conclusions and Recommendations. Your report should close by providing an explanation of the key conclusions you have drawn from your appraisal. In addition, you must provide five recommendations, with justification, on how Jack Wills Ltd. may improve the design and usability of their e-commerce website. Your recommendations should be supported by academic and industry-based literature.
Your report should reference at least five published sources of information and be written in the third person. Wikipedia is not to be included as a reference source and over-reliance on web-based articles is not considered appropriate for this assignment.
GUIDANCE
Report Structure
♦ Title page
This should include the Module Name, Assignment Title, Course and the Word Count of the report.
♦ Introduction
100 – 150 words, explaining what the report covers and an introduction to Jack Wills Ltd. A useful approach is to provide a sentence about the aim of the report, a short paragraph introducing the company and then a short explanation of what is contained in the report so that readers know what is coming.
♦ Findings
This section should contain the findings of your investigation. Only present results which are informative and relevant to the focus of your report. Use sub-headings where necessary to identify the approach used by the company to its e-commerce website. Present findings in a clear manner, using figures and tables where necessary.
♦ Conclusions
In this section, you should provide an explanation of the key conclusions you have drawn from your appraisal of the e-commerce website of Jack Wills Ltd.
♦ Recommendations
To conclude your report, you must provide five recommendations, with justification, on how Jack Wills Ltd. may improve the design and usability of their e-commerce website. Your recommendations should be supported by academic and industry-based literature.
♦ Reference List
References should be included for all source material you use in this report. The reference list should be included at the end of the report in a single integrated list; it must follow the Westminster Harvard Referencing Style. Please see the Assessment folder on Blackboard for the University of Westminster Guide to Harvard Referencing.
Students will be rewarded for their efforts to follow a clear consistent style and for correctly giving full references. Students will also be rewarded for the quality of their references. Peer-reviewed academic sources will be considered favourably. Please refer to the module handbook for examples.
