1. Review of company communications paper (50 points, 3-5 pages, double-spaced, Word document. Use APA 7 student paper format and citation style – due Sunday of Week 5). This paper requires research, so plan accordingly!
This paper answers the question how does the company present itself to its stakeholders?
Paper should focus on the company’s website, particularly the sections about reputation, brand, mission/values, corporate social responsibility, media relations/online press room, and employee communications, and the company’s official social media channels.
Paper must have a clear introduction, body, and conclusion, as well as appropriate transitions.
Edit and proofread carefully; spelling, grammar, punctuation, word usage, and APA format/style all “count” in the evaluation of the paper.
2. Review of media and social media coverage of company (50 points, 3-5 pages, double-spaced, Word document. Use APA 7 student paper format and citation style – due Sunday of Week 7). This paper requires research, so plan accordingly!
This paper answers the question how do stakeholders perceive the company?
Paper should focus on summarizing and analyzing major news coverage and social media conversation about the company during the preceding 12 months. What topics were covered, what was the tone (positive, neutral, negative) of the coverage, what publications covered the company? What was written about the company in social media?
Paper must have a clear introduction, body, and conclusion, as well as appropriate transitions.
Edit and proofread carefully; spelling, grammar, punctuation, word usage, and APA format/style all “count” in the evaluation of the paper.
3. Final paper (100 points, 8-12 pages, double-spaced, Word document. Use APA 7 student paper format and citation style – due Sunday of Week 11). This paper requires research, so plan accordingly!
Based on your instructor’s feedback, correct and revise the review of company communications and review of media and social media coverage papers. Join the two papers with appropriate transitions. Add your research-based recommendations to improve the company’s corporate communication.
Recommendations will typically focus on company policies and communication practices that should be changed to enhance the brand/reputation.
Recommendations must be clear, specific, and research-based.
Paper must have a clear introduction, body, and conclusion, as well as appropriate transitions.
Edit and proofread carefully; spelling, grammar, punctuation, word usage, and APA format/style all “count” in the evaluation of the paper.
Final paper will be submitted for grading AND to the Week 12 forum on the discussion board.
Tips for Success
Use the Writing Center, The Bellevue University Writing Center staff will assist any BU student, whether local or at a distance.
Use the library. The Bellevue University Library staff will assist any BU student, whether local or at a distance.
Make time, not excuses. This project requires careful time management and planning. Do not procrastinate.
Master APA 7 student paper format and citation/reference style. Use the APA Help Center under Resources in the left-hand navigation column of the course to support your success.
If you do not understand an assignment, ask your instructor well before the due date. The instructor is present to support your success. The only “dumb” question is the one you do not ask.
Proofread your work. Errors diminish the integrity of your ideas and your credibility as an author. Check out the editing and proofreading tips in the Toolbox, located under Resources in the left-hand navigation column.
