1. How can a deep understanding of agenda-setting theory benefit public relations practitioners? What about a deep understanding of agenda-building theory?
2. Theorists have traditionally located agenda-setting power as primarily concentrated in our political and media institutions. Do you agree with this view, or can other individuals and actors play a role in setting the agenda? Justify your response with examples.
3. How has the proliferation of social media influenced the ways by which agendas are set and adopted? What about social media does extant agenda-setting research fail to account for?
After you have viewed the lecture, completed the readings for the week, please pick two of the discussion questions to respond to, and craft a substantive response to those questions based this week learnings.