1. An introductory paragraph that clearly gives an overview of the industry or industries within which your organization competes. A brief introduction of your company’s products/services. Describe the overall annual sales (NGOs note donations coming in) broken down by project, product, industry, location, or other relevant factors over the past 5 years. Be sure to note any trends.
Your target company may compete in more than one industry. Select an industry in which to focus.
2. Briefly discuss for your industry, the suppliers, your target market, the threat of substitute products, and whether it is easy for new companies to enter your industry.
3. Within your selected industry (NGO may select a service or project), discuss your organization’s major competitors and the general state of industry dynamics.
4. Analyze your competitors in terms of market position. Will the competitive positioning and importance of major industry competitors change in the next five years? Why or why not? What are the drivers of change within the industry?
5. Analyze two major competitive actions that occurred in the industry within the past two years. This may involve mergers/acquisitions, new products, technological advances, new companies entering the industry, etc.
6. What are the strengths and weaknesses of your own organization, relative to the competition? What is your company’s business-level strategy? What are the risks and opportunities associated with their strategy?
7. Provide a table that compares the past two years of your organization’s most important financials with one of your major competitors. For example, compare the current ratio (Liquidity), Debt to asset (Solvency), Return on assets (Profitability), and stock price at a minimum (meaning you may include more financial data). Be sure to explain what your numbers mean to your reader!
8. Provide a table that compares the last two years of environmental sustainability results with those of your competitors. See the list of ESG companies for names of ESG competitors. https://www.investors.com/news/esg-companies-list-best-esg-stocks-environmental-social-governance-values/
9. Provide a table that compares the last two years of social sustainability results with those of your competitors. Track variables such as size of the workforce, fairness of wages and benefits both for their own employees and for contractors, suppliers, and distributors; community impacts; and other social metrics.
8. A conclusion that clearly summarizes what you have written. Consult a variety of sources for your information. Do not rely on a single source of information too heavily. Be sure to give an interpretation of the facts and not just list them.
Writing Criteria:
Use 12 point font/ Double spaced/Times New Roman Font
7 pages maximum (not including org. chart and references)
Text citations and references
Spell-check and grammar check carefully
