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What actions do you think leadership at Luckin Coffee can take to recover from this accounting scandal and regain investor confidence?

June 28, 2021
Christopher R. Teeple

Read the following TWO website links, then answered and organized the following 6 key points:
-Accounting Fraud Scandal
Luckin Coffee promised to be bigger than Starbucks offering lower-priced coffee, a focus on take-out/delivery and providing an app for customers. It seemed Luckin’s simple plan worked as it reported outstanding sales. But auditors eventually found the company’s management team fabricated over $300 million in sales and inflated expenses to cover it up resulting in the company being delisted from the U.S. stock exchanges in June 2020. The accounting fraud scandal at Luckin Coffee sparks memories of Enron and other companies that have misled shareholders.
https://www.worldcoffeeportal.com/Latest/News/2021/February/Luckin-Coffee-files-for-Chapter-15-Bankruptcy-in-t
https://www.gmtresearch.com/en/about-us/hall-of-shame/luckin-coffee-lk-us/
Review Ethical Dilemma:
1. Summarize Facts (Who, What, Where, When and Why)
2. Identify Ethical Issues
3. Analyze/Identify Options
4. Evaluate Options/Different Perspectives
5. Make a Decision(s)
6. Additional Question: What actions do you think leadership at Luckin Coffee can take to recover from this accounting scandal and regain investor confidence?

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