Pick a U.S. Business and describe what they could do better to make you list them more often. I will provide a rubric below and attach a file for a PESTLE Analysis that is needed. You should be able to fit it all in 10 slides.
Clearly define the Primary Target Market with Demographics (quantitative data/stats– https://claritas360.claritas.com/mybestsegments/#segDetails))
5 POINTS
Clearly define the Secondary Target Market with Demographics (quantitative data/stats– https://claritas360.claritas.com/mybestsegments/#segDetails))
5 POINTS
Apply some Psychographics, or behavioral/lifestyle to the Primary Target Market (qualitative, subjective observations– https://www.esri.com/en-us/arcgis/products/tapestry-segmentation/zip-lookup)
5 POINTS
Apply some Psychographics, or behavioral/lifestyle to the Secondary Target Market (qualitative, subjective observations– https://www.esri.com/en-us/arcgis/products/tapestry-segmentation/zip-lookup)
5 POINTS
Discuss all four components of the Marketing Mix or 4 Ps (Product/Service, Place, Various Promotions)
5 POINTS
Include all four components of the promotional mix when discussing the Marketing Mix or 4 Ps (Adv., PR, Personal Selling, and various Promotions)
8 POINTS
The use of Social Media was researched and discussed
5 POINTS
Perform a PESTLE analysis Discuss All Six Components) This is YOUR PESTLE with YOUR IDEAS (Do not cut-and-paste from a source– do some critical thinking!)
12 POINTS
Please provide a minimum of three recommendations (YOUR creative marketing ideas!)
15 POINTS
Provide data (statistics) & examples (businesses using ideas that are similar to your recommendations)
15 POINTS
Two Infographics Provided to Support Ideas — One Infographic created by Student (not cut-and-pasted). At least three sources are used and listed. The paper is not sloppy with multiple typos. The paper should be Clear, Concise, and Creative (not a heavily borrowed or cut-and-pasted web search document).
10 POINTS
