2173 Salk Avenue, Suite 250 Carlsbad, CA

+ (516) 373-0809

Identify a potential overseas market for entry by an established organisation and examine its market potential and feasibility.

May 28, 2021
Christopher R. Teeple

C‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ompile a market entry plan for a hospitality or events organisation for a particular country – Chile. It can be in regards to the events, hospitality or tourism industry.

1. Identify a potential overseas market for entry by an established organisation and examine its market potential and feasibility.

2. Critically evaluate political, economic cultural and competitive issues likely to be encountered when attempting to enter this new market.

3. Create an appropriate market entry strategy in order to justify entry by a new brand. For this assignment you are required to develop and critique an entry strategy for country selected from the list of mainly emerging economies. (see list on module site)

a) For the country thatyou have selected, carry out an audit to assess its level of attractiveness for a hospitality, tourism or events business which may be considering entering this new market.

b) The report should identify the type of business and sector in which it will operate but does not need to be brand specific. c) Consider RELEVANT PESTE‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍L factors along with its natural resources, transport infrastructure, cultural idiosyncrasies, risk and corruption.

d) When considering the PESTEL factors your focus should be on the ones most relevant to the business.

e) Do not just list all the possible factors. Explain how the factors selected could impact on the business.

2. Your report should pay particular attention to; ? market size, segmentation and positioning, ? social trends, consumer behaviour,? market structure and analysis, competitor analysis, ? communications strategy, ? pricing decisions, any legal and environmental issues..

3. Your report should finally recommend and justify an appropriate method of market entry considering also the level of risk involved with your recommendation. It is expected that your report will refer to the relevant models and theories covered in the lectures where appropriate. Correct report format, including a title page, contents page, numbered pages, use of headings, sub headings and references in line with UCB guidelines are required‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍.

Struggling With a Similar Paper? Get Reliable Help Now.

Delivered on time. Plagiarism-free. Good Grades.

What is this?

It’s a homework service designed by a team of 23 writers based in Carlsbad, CA with one specific goal – to help students just like you complete their assignments on time and get good grades!

Why do you do it?

Because getting a degree is hard these days! With many students being forced to juggle between demanding careers, family life and a rigorous academic schedule. Having a helping hand from time to time goes a long way in making sure you get to the finish line with your sanity intact!

How does it work?

You have an assignment you need help with. Instead of struggling on this alone, you give us your assignment instructions, we select a team of 2 writers to work on your paper, after it’s done we send it to you via email.

What kind of writer will work on my paper?

Our support team will assign your paper to a team of 2 writers with a background in your degree – For example, if you have a nursing paper we will select a team with a nursing background. The main writer will handle the research and writing part while the second writer will proof the paper for grammar, formatting & referencing mistakes if any.

Our team is comprised of native English speakers working exclusively from the United States. 

Will the paper be original?

Yes! It will be just as if you wrote the paper yourself! Completely original, written from your scratch following your specific instructions.

Is it free?

No, it’s a paid service. You pay for someone to work on your assignment for you.

Is it legit? Can I trust you?

Completely legit, backed by an iron-clad money back guarantee. We’ve been doing this since 2007 – helping students like you get through college.

Will you deliver it on time?

Absolutely! We understand you have a really tight deadline and you need this delivered a few hours before your deadline so you can look at it before turning it in.

Can you get me a good grade? It’s my final project and I need a good grade.

Yes! We only pick projects where we are sure we’ll deliver good grades.

What do you need to get started on my paper?

* The full assignment instructions as they appear on your school account.

* If a Grading Rubric is present, make sure to attach it.

* Include any special announcements or emails you might have gotten from your Professor pertaining to this assignment.

* Any templates or additional files required to complete the assignment.

How do I place an order?

You can do so through our custom order page here or you can talk to our live chat team and they’ll guide you on how to do this.

How will I receive my paper?

We will send it to your email. Please make sure to provide us with your best email – we’ll be using this to communicate to you throughout the whole process.

Getting Your Paper Today is as Simple as ABC

No more missed deadlines! No more late points deductions!


You give us your assignments instructions via email or through our order page.

Our support team selects a qualified writing team of 2 writers for you.


In under 5 minutes after you place your order, research & writing begins.

Complete paper is delivered to your email before your deadline is up.

Want A Good Grade?

Get a professional writer who has worked on a similar assignment to do this paper for you