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Explain what you will address and change so it can be easily viewed in digital formats.

May 21, 2021
Christopher R. Teeple

150+ words for each question with 1 in-text citation and reference

1. In this discussion, you will evaluate and discuss how you will create the printed work and then convert it to a digital format. You are not actually doing the work, just discussing what you would do and how you would approach it. Select one of the scenarios below: A large organization hires you to create all their conference materials. You have already created a printed brochure, and now you need to turn it into an app for the participants to use during the event.

A restaurant hires you to create all of their graphics and marketing material. You have already made the menu, but you need to convert it now so it can be seen on their website. As the designer, how will you address converting one of the scenarios to digital format? Explain what you will address and change so it can be easily viewed in digital formats. Provide details on how you will ensure that the message is still conveyed and clear in the digital format.

Are there any specific issues that would interfere or make it difficult to convert?

2. For this discussion, imagine that you are working on a creative team, designing a box for a new board game. Though the client had previously decided that the box should be a rectangle that is 12 inches by 4 inches and 6 inches deep, they have since changed their minds and have decided that they would like the box to be 8 inches square and 6 inches deep.

How might this change impact the overall timeframe and why? What might you change in the design process to attempt to maintain your original timeframe or makeup costs? For your citation, you might use articles that explain the package design lifecycle from initial idea to final production and articles that show how the time, cost, and approvals work within the process. You can also find articles that suggest estimating and budgeting your time as a designer.

3. For this discussion, you will go on an internet scavenger hunt, in search of a design with a spot color, die cut, or specialty gloss. After you, find an item with one of these three elements in place, consider how the designer might have set up the document to ensure a successful production—finally, share an embedded or attached image of the piece and your research with the class. For your citation, you might use articles that discuss how designers create specialty print finishes. You might also use articles that discuss the aesthetic value of specialty finishes in the design process.

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