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Explain the February 14, 2007 incident that became a public relations disaster for JetBlue.

May 28, 2021
Christopher R. Teeple

Read the following articles. Two of these articles concern JetBlue and an incident on Valentine’s Day, February 14, 2007. These articles are:
TWEETS_TAKE_FLIGHT (2) (1).pdf download
and
http://www.adweek.com/brand-marketing/jetblue-knows-how-communicate-customers-social-and-when-shut-152246/ (Links to an external site.)
The third article deals with a United Airlines incident where a Canadian singer/artist saw his guitar being damaged by baggage handlers while he was on a plane. Here is an article to read:
https://harbrooke.com/2009/07/social-media-crisis-communications-case-study-united-airlines-breaks-guitars/ (Links to an external site.)
Use the information from these articles to answer the following questions:
1. Explain the February 14, 2007 incident that became a public relations disaster for JetBlue. Also, explain how JetBlue reacted to this incident.
2. How does JetBlue’s response to this incident compare to United’s response to the broken guitar in the “United Breaks Guitars” case? Which do you think was more effective and why?
You may also use any other information that you find with your research if you choose to do so.
Remember, all written assignments must be double-spaced on a Microsoft Word document and attached to the assignment. Any assignment submitted to the comments section will not be graded.
All ideas, phrases and para-phrases must use in-line citations (APA style) and you must include references.
All ideas and opinions must be supported by facts, evidence and examples. All facts, evidence and examples must have citations!

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